Rush Avenue Interactive introduced the launch of its new rewards platform, iRush Rewards, on Monday. The brand new program is aimed toward making it simpler for bettors to earn and redeem factors, and to extra readily determine what their present standing is.
A Rush Avenue Interactive commercial. The corporate unveiled a brand new rewards program on Monday. (Picture: X)
iRush Rewards is utilizing a tiered rewards template utilized by conventional on line casino rewards applications. These tiers are Gold, Platinum, and Black, and every comes with distinctive perks. That is the primary time Rush Avenue Interactive has applied tier credit in its rewards plan and, along with these credit, bettors will earn loyalty and bonus retailer factors.
As soon as a participant reaches a Tier Degree, they’ll now retain the advantages for that tier for the remainder of the present incomes interval of six months plus the whole subsequent six-month interval (as much as one 12 months). For instance, if a participant reaches the Black Tier on January 12, 2024, they’ll keep Black Tier standing till December 31, 2024, an extension of advantages gamers respect,” based on an announcement.
In North America, the operator provides iGaming and/or sports activities wagering in Colorado, Delaware, Illinois, Indiana, Iowa, Michigan, New Jersey, New York, Pennsylvania, Virginia, and West Virginia, in addition to Ontario, Canada.
RSI Loyalty Program May Improve Buyer Acquisition
Loyalty applications, be they of the airline, on line casino, or resort selection, are in style amongst friends and are extensively utilized in these industries as buyer acquisition and retention instruments.
Broadly talking, iGaming and on-line sportsbook operators that lack ties to land-based gaming venues have had problem leveraging their rewards applications on par with conventional gaming counterparts. Likewise, some new bettors have famous challenges by way of deciphering the way to earn factors with on-line betting enterprises and precisely what these factors will be transformed to. RSI is trying to allay these issues with a extra easy method.
“Gamers now earn factors primarily based on the kind of on line casino recreation they’re enjoying (slots, progressive slots, video poker, or desk video games). Moreover, sports activities bettors now earn factors for Similar Sport Parlays (SGPs) primarily based on the variety of legs, moderately than the one charge beforehand utilized, giving SGP bettors even better worth once they wager with BetRivers,” the Chicago-based operator added within the press launch.
Some on-line gaming firms have leveraged ties to land-based casinos and relationships with different hoteliers to make their loyalty platforms extra interesting to bettors.
RSI Provides Readability to Loyalty Program
Whether or not it’s a typical on line casino rewards platform or a frequent flier miles program, clients like understanding what their present standing is, and what they should do to achieve the following degree.
Whereas many airline and resort rewards applications are clear on these fronts, some clients have complained that gaming operators, each land-based and internet-based, will be opaque of their rewards applications. RSI is making an attempt to alleviate that burden.
“The brand new loyalty interfaces enable gamers to view and observe from a single location their standing, factors, and development in direction of increased ranges and tiers. Moreover, gamers can see their present advantages and equally as essential, the advantages they are going to be entitled to upon reaching the following tier or degree,” concluded the operator within the assertion.
