The Bally’s Company and the house owners of the Palms On line casino Resort have introduced a strategic partnership that may enable Bally Rewards members to earn and redeem factors in Las Vegas.
Bally’s and the Palms On line casino Resort in Las Vegas are teaming as much as enable Bally Rewards factors for use on the off-Strip vacation spot. The information comes after Bally’s completely closed the Tropicana earlier this 12 months. (Picture: On line casino.org)
As of April 2, Bally’s not has a on line casino in Las Vegas after shuttering the Tropicana. The Rat Pack-era resort and on line casino is scheduled for demolition subsequent month.
To present its loyalty members an possibility for a Sin Metropolis getaway, Bally’s revealed at this time that its Bally Bucks can be utilized on the Palms, the off-Strip on line casino resort that the San Manuel Band of Mission Indians acquired in 2021 from Purple Rock Resorts for $650 million. The California Native American tribe owns and operates one of many nation’s largest and most profitable tribal casinos within the Yaamava’ Resort & On line casino at San Manuel in Highland about 60 minutes east of downtown Los Angeles.
“We’re thrilled to hitch forces with Palms in Las Vegas for this thrilling enterprise. Our objective is to supply our Bally Rewards members with unparalleled rewards and experiences, and this partnership with the Palms is a big step towards reaching that,” mentioned Bally’s Chief Advertising Officer and SVP of Gaming Mike Donovan.
Bally’s Company operates 16 brick-and-mortar casinos within the U.S. The Rhode Island-based firm lately started building on its largest challenge thus far in Chicago the place it’s investing $2 billion to appreciate an built-in resort on line casino within the nation’s third most populated metropolis.
Cross-Advertising Partnership
Bally’s runs casinos in 10 states the place Bally Rewards gamers earn Bally Bucks whereas playing on slot machines, desk video games, and betting on sports activities. The multi-tiered card program has 4 standing ranges — Professional, Star, Famous person, and Legend.
For the upper tiers, gamers commonly obtain comps primarily based on their rewards preferences. Bally’s permits rewards members to redeem their factors at no cost slot and desk recreation play and free stays at three designated properties — Bally’s Atlantic Metropolis, Exhausting Rock Resort & On line casino Biloxi in Mississippi, and Bally’s Lake Tahoe in Nevada. Palms turns into the fourth designated vacation spot the place journey comps can be utilized.
Collectively, Bally’s and Palms intention to reinforce the gaming expertise for his or her company by tier matching, match invites, and annual journeys,” the Bally’s web site reads.
“We’re happy to welcome Bally Rewards members to Palms On line casino Resort and supply an thrilling Las Vegas expertise,” added Greg Shulman, Palms’ vp of on line casino advertising. “Partnering with Bally’s Company permits us to discover new alternatives and introduce Palms hospitality to Bally’s members.”
Palms Story
Palms was constructed by the Maloof household and opened in November 2001. The 703-room resort went into monetary wreck amid the Nice Recession and was bought to 2 non-public fairness companies.
Purple Rock Resorts, which owns Station Casinos, bought the property in 2016 for $312.5 million. The corporate managed by billionaires Frank and Lorenzo Fertitta poured $620 million into property upgrades in an effort to return the Palms’ relevance and lure individuals off the Strip. It was a guess that finally failed.
San Manuel’s acquisition of the on line casino marked the primary time in Las Vegas historical past {that a} Native American tribe had full possession of a on line casino resort.
