Caesars Leisure (NASDAQ: CZR) immediately introduced the appointment Rodney Williams to its board of administrators — a transfer that might help the on line casino operator’s efforts to raised cater to high-end clients.
Former Diageo government Rodney Williams. He’s becoming a member of the Caesars Leisure board of administrators. (Picture: YouTube)
Williams not too long ago resigned as president of Diageo Beer and Diageo Canada the place he oversaw campaigns that renewed momentum for Guinness beer within the US and Canada. Final 12 months, Guinness was the fastest-growing on-premise model within the US.
His management additionally delivered unprecedented progress on Don Julio Tequila and Johnnie Walker Scotch in Canada, in addition to a robust nationwide partnership with Bailey’s liqueur and the long-lasting Tim Horton’s chain,” in keeping with a press release issued by Caesars.
Williams, a graduate of the Kellogg College, Northwestern College, is the second addition to the Caesars board of administrators over the previous a number of months. In April, the gaming firm introduced the appointment of Kim Harris Jones to the board. Previous to that, the on line casino large operated with 9 administrators since July 2022 when Sandra Douglass Morgan departed to turn into president of the Las Vegas Raiders.
Williams May Be Vital Addition to Caesars Board
Williams could possibly be a sensible, well-timed addition to the Caesars slate of administrators as a result of knowledge affirm there’s energy among the many greatest spenders that go to the Las Vegas Strip — a coveted demographic to make certain and one which operators are more and more targeted on.
The operator is the second-largest on the Strip the place it runs eight built-in resorts and whereas a few of these properties, together with Caesars Palace, are thought-about increased tier venues, others should not. Williams has the pedigree to assist the operator achieve traction with prosperous clients.
Previous to his time at Diageo, Williams spent 11 years at Louis Vuitton Moet Hennessy the place he oversaw prestigious manufacturers corresponding to Belevedere Vodka and was one of many architects of the favored “By no means Cease. By no means Settle.” Marketing campaign for Hennessy cognac.
“Beforehand, Williams served as Chief Advertising Officer for your complete US model portfolio, starting from Don Perignon and Krug Champagnes to Glenmorangie Scotch, and earlier than that as SVP for Hennessy US. Beneath his management, the Hennessy enterprise quadrupled in topline gross sales and working revenue over a five-year interval,” added Caesars within the press launch.
Caesars Expands Board Range
Williams joins Harris Jones as the 2 African American administrators on the Caesars board. Each administrators hung out working for Common Motors.
That’s a probably vital issue, as a result of institutional buyers are specializing in environmental, social, and governance (ESG) ideas, together with variety amongst corporations’ high-level administration roles and company boards. Extra importantly, Williams resume confirms he’s as much as the duty and could possibly be a price addition to Caesars.
“Earlier than becoming a member of LVMH, Williams served as SVP of Way of life Manufacturers for Jackson Household Wines, the place his group delivered the most important new product launch within the firm’s historical past, Kendall Jackson Avant wines. Beforehand, Williams had been SVP for Way of life Wines at Robert Mondavi earlier than and after its acquisition by Constellation Manufacturers,” in keeping with the press launch.
