Caesars Leisure stated Tuesday it reached agreements with racetrack operators Keeneland and Pink Mile Gaming & Racing. That paves the way in which for the on line casino large to supply cell sports activities wagering in Kentucky.
Scenes from the Keeneland Fall Meet 2018. Caesars reached Kentucky offers with that race course and Pink Mile. (Picture: David Coyle/TeamCoyle)
Monetary phrases of the accords weren’t disclosed. However deal phrases embrace provisions below which Caesars will open the one brick-and-mortar sportsbooks within the commonwealth. Kentucky lawmakers permitted sports activities wagering final month, and hope to see it launched by the beginning of the 2023 soccer season. Following the debuts of cell sports activities betting in Ohio and Massachusetts earlier this yr, Kentucky is the one different state of be aware that’s anticipated to roll out on-line sports activities wagering earlier than the tip of 2023.
Caesars Sportsbook will function an on-premise retail sportsbook at Pink Mile, topic to regulatory approvals, so company can benefit from the pleasure of sports activities betting, gaming, and simulcasting all below one roof,” in accordance with an announcement.
Caesars at the moment doesn’t function a land-based gaming venue in Kentucky. However it does run casinos in Illinois, Indiana, and Ohio, and is planning to open one in Virginia, all of which border the commonwealth.
Caesars Increasing Horse Racing Footprint
Whereas the agreements with Keeneland and Pink Mile Gaming & Racing set the stage for Caesars to be a participant within the Kentucky sports activities wagering scene, the accords additionally spotlight the on line casino operator’s dedication to increasing its horse racing presence.
These efforts embrace a partnership with the New York Racing Affiliation, Horseshoe Las Vegas internet hosting the annual Nationwide Horseplayers Championship, and the upcoming Harrah’s Columbus Racing & On line casino in Nebraska. The latter is that includes a mile-long thoroughbred racetrack.
With Keeneland and Pink Mile, Caesars is partnering with a pair of probably the most venerable names in horse racing. The previous is the premier horse auctioneer, holding 5 such occasions per yr, and has stay racing in April and October.
“Pink Mile, established in 1875, is the second-oldest harness racing monitor on the planet, and a premier gaming vacation spot in Kentucky, that includes over 950 Historic Horse Racing machines,” in accordance with the assertion.
Caesars Rewards Tie-Ins
Because it does with the Caesars Sportsbook app and its web on line casino platform, the operator will leverage its Caesars Rewards loyalty program within the agreements with Keeneland and Pink Mile. At each tracks, Caesars Sportsbook will supply rewards members hospitality and VIP experiences. As soon as sports activities wagering debuts in Kentucky, bettors there can begin accumulating Caesars Rewards factors and tier credit.
Each wager positioned rewards the bettor with Tier Credit for standing and Reward Credit that can be utilized to unlock world-class Caesars Rewards experiences and discounted getaways at Caesars Leisure locations throughout america,” stated the operator within the press launch.
The tier ranges in Caesars Rewards are Gold, Platinum, Diamond, Diamond Plus, Diamond Elite, and Seven Stars. With greater than 60 million members, it’s the gaming trade’s largest buyer loyalty program.
