In a transfer that may give it higher management over the nation’s playing market, Colombia’s gaming regulator, Coljuegos, has secured new powers. It might now wield its affect over insurance policies governing promoting, sponsorships, and business communications associated to the web gaming sphere.
The Colombian flag waving within the wind. Coljuegos, the nation’s gaming regulator, is gaining extra management over playing promoting and sponsorships. (Picture: Pinterest)
The official document delves into the oversight of promoting methods for all on-line operators. It additionally introduces clauses pertaining to the bidding processes and funds relevant to on-line gamers.
Scheduled to take impact on Jan. 1, 2024, these new measures trace at a recent starting for the Colombian gaming business’s advertising panorama. Coljuegos hopes the brand new authority will higher outline the market.
Coljuegos Receives Extra Energy
The doc emphasizes that Coljuegos assumes the pivotal function of monitoring the promoting panorama inside the business. It cites “Legislation 643 of 2001,” which establishes the framework for the monopoly on video games of luck and probability. This regulation designates the unique authority to the State for the entire oversight of all types of such video games.
The upcoming rules shall be relevant to all operators inside the Colombian gaming market, supplied they maintain the important Coljuegos license, which binds them to adjust to the regulatory requirements outlined by the entity. These rules embody “all types and content material of communication that goals to affect shopper choices” within the realm of video games of probability.
Given the rising prevalence of promoting throughout various bodily and digital platforms, there’s a acknowledged must intervene within the operational scope of playing operators. Coljuegos now has written authority to manage the quantities, areas, and strategies employed in selling all on-line playing platforms.
The doc incorporates overarching pointers, together with the necessary identification of advertisers in promoting and the prohibition of endorsing illicit practices. It additionally imposes limitations on advertising expenditure, tying them to the gross gaming income (GGR), and different operator-specific variables.
Newly established operators will face restrictions throughout their preliminary six months. Throughout this era, they will allocate as much as 20% of the projected GGR for every contract yr towards promotion and promoting. Moreover, all corporations are required to furnish Coljuegos with an in depth advertising funding plan expressed in financial phrases.
In a bid for transparency and oversight, Coljuegos can request related info on a quarterly foundation. The rules prolong to sports activities sponsorships, capping the monetary commitments according to the established limits.
Coljuegos Accused of Corruption
As Coljuegos continues to advance Colombia’s gaming publicity, it’s having to take care of some destructive publicity of its personal. The Ministry of Finance just lately raised an alarm about corruption within the awarding of concession contracts for Video games of Luck and Probability (JSA, for its Spanish acronym) operations.
A part of the JSA is carried out in-person in several casinos with slot machines, amongst different dynamics. That is overseen by Coljuegos, an entity that additionally collects about COP500 million (US$118,550) from the JSAs.
The investigations give attention to the concessions awarded between 2018 and 2022. In some instances, in response to the Ministry of Finance, Coljuegos officers solely signed off on the concessions following threats of bodily hurt and extortion.
The state of affairs continues to be so delicate that Coljuegos President Emilio and different senior officers are asking for cover. They need the police to offer safety till the state of affairs is resolved, as they’re allegedly receiving threats in an try and derail the investigation. Hincapié solely took over this previous summer time, making this a not-so-warm welcome.
