FanDuel to Rebrand TVG Community, Air Sports activities Betting Content material and Occasions
FanDuel Group on Thursday introduced that it intends to rebrand TVG, a US-based horse racing broadcast community, right into a broader-based sports activities community. It’s going to have an accompanying streaming service as nicely.
A publicity shot of Kay Adams. The previous NFL Community host will anchor a present on FanDuel TV, a rebranding of the TVG Community when it hits the airwaves subsequent month. (Picture: FanDuel)
FanDuel TV would turn out to be the primary linear/digital community dedicated to sports activities betting, in response to a FanDuel information launch. Flutter Leisure owns FanDuel and TVG.
The transition will happen in September, the discharge said, though the precise date shouldn’t be specified.
The announcement was not a shock. Authorized Sports activities Report wrote final month about FanDuel’s plan to rebrand TVG, which is out there on scores of cable companies and streaming suppliers like FuboTV, YouTube TV, and Hulu.
FanDuel additionally introduced that former NFL Community host Kay Adams will seem on an 11 am ET present each weekday specializing in sports activities and leisure. The brand new community additionally will carry content material from FanDuel ambassador Pat McAfee and Invoice Simmons’ sports activities and popular culture mashup, The Ringer. The community can even carry Lisa Kerney’s Extra Methods to Win, which has been streaming on FanDuel’s web site.
FanDuel+, the over-the-top streaming service, can be accessible on platforms like Apple TV, Roku, and Amazon Fireplace.
FanDuel TV to Air Stay Sports activities from Overseas
However FanDuel TV received’t simply provide sports activities betting and sports activities discuss. The corporate intends to air 1000’s of hours of dwell sports activities content material on the community and streaming service. A cope with Sportradar will permit FanDuel TV and FanDuel+ to hold professional basketball from Australia, China, France, and Germany.
FanDuel TV is the primary community designed from the bottom as much as be watched by viewers with their telephone in hand,” mentioned Mike Raffensperger, Chief Industrial Officer, FanDuel. “We intend for FanDuel TV to take a seat on the intersection of dwell sports activities and interactive content material and consider Kay is the perfect instance of an on-air expertise who can deliver followers nearer to the narratives of the video games they care about most. Our aim is to supply followers compelling programming to look at and wager on in tandem with our cellular app.”
Kevin Hennessy, FanDuel’s director of publicity, instructed On line casino.org Thursday the corporate has no plans in the interim to pursue contracts with main sports activities leagues in North America.
Horse Racing Nonetheless a Focus
Whereas FanDuel will take over TVG, that doesn’t imply it’s going fully away from horse racing. The community will proceed to cowl racing, together with meets at a few of the high tracks within the county.
“TVG has been the undisputed chief within the horse racing area for the previous 20 years, and the launch of FanDuel TV creates an thrilling new platform for the subsequent 20 years,” added Raffensperger. “FanDuel TV and FanDuel+ will speed up the renaissance racing is having fun with and repackage the game for a brand new era of mobile-enabled followers, whereas additionally bringing new leagues and sports activities to the US market. We plan to supply extra dwell sports activities than any community in America.”
The launch of FanDuel TV comes at a time when the game of horse racing is methods to combine itself with the sports activities betting neighborhood. Monmouth Park in New Jersey unveiled fixed-odds wagering on its races earlier this 12 months. As well as, fixed-odds could quickly turn out to be accessible in Colorado and Louisiana.
Past that, Churchill Downs Inc. and NYRA, two heavyweights in racing, are working collectively to get pari-mutuel wagering on horse racing and sports activities betting platforms.
FanDuel at the moment operates a sophisticated deposit wagering service constructed off of TVG’s platform. It additionally sponsors races at Kentucky Downs and has sponsored a Breeders’ Cup race.
