Meet AC Rebrands to Go to Atlantic Metropolis to Higher Replicate Tourism Mission
“Meet AC,” the advertising and marketing model of the Atlantic Metropolis Conference and Guests Bureau, isn’t any extra. The bureau revealed as we speak that its promotional arm is now “Go to Atlantic Metropolis.”
Meet AC is now Go to Atlantic Metropolis. The conference company says its new branding higher represents its total mission of rising tourism and enterprise within the seaside gaming city. (Picture: On line casino.org)
“Go to Atlantic Metropolis,” tourism and conference officers say, higher displays the company’s core mission of attracting enterprise gatherings and leisure vacationers. Whereas “Go to Atlantic Metropolis” will keep it up “Meet AC’s” purpose of accelerating conference site visitors, the refreshed model will higher enable the city to market its non-MICE points of interest.
As Atlantic Metropolis goes by a serious reinvestment to create a safer, culturally-rich and sustainable neighborhood, the time was ripe for us to evaluation our branding and reinvest in ourselves,” stated Larry Sieg, president and CEO of Go to Atlantic Metropolis.
“Whereas our main focus stays on bringing conferences and occasions to the vacation spot, our new title broadens the enticement to decide on us. Along with having one of many largest conference facilities on the East Coast, we additionally provide an unmatched array of experiences the place attendees can meet, join and let unfastened with our well-known boardwalk and seashores, glitzy on line casino resorts, and world-class leisure choices,” Sieg added.
Gaming Funds Vacation spot Advertising
“Meet AC” was established in June 2014. The nonprofit is a public-private partnership between the On line casino Reinvestment Improvement Authority (CRDA) and the 9 on line casino resorts.
The one company of its sort within the US, the CRDA is funded by on line casino taxes. The CRDA is answerable for reinvesting these funds into initiatives that facilitate financial and neighborhood growth in Atlantic Metropolis.
Every on line casino directs 1.25% of its brick-and-gaming income to the CRDA. The authority says its mission is “to draw guests to Atlantic Metropolis by presenting world-class leisure, occasions, and conventions at Historic Boardwalk Corridor, the Atlantic Metropolis Conference Middle, and different native venues.”
David Rebuck, director of the New Jersey Division of Gaming Enforcement, and James Plousis, chair of the New Jersey On line casino Management Fee, are among the many CRDA board members.
Go to Atlantic Metropolis’s newly launched web site — visitatlanticcity.com — offers an array of planning assets for occasion and journey organizers.
Worthy Investments
The CRDA says its “Meet AC” arm vastly helped the 9 casinos in 2022. The authority stated “Meet AC’s” 2022 financial affect was north of $300 million.
For each greenback invested by the casinos, Meet AC stated it returned $34 to Atlantic Metropolis’s financial system. Meet AC and the Atlantic Metropolis Sports activities Fee helped placed on 209 occasions and competitions final yr, leading to greater than 264,500 room nights and nearly a half-million guests.
“We’ve got doubled our numbers by way of room nights and financial affect because the pandemic hit in 2020, exhibiting that in-person occasions are a vital a part of doing enterprise throughout nearly each business,” Sieg continued. “We nonetheless have work to do to surpass our pre-pandemic numbers, however we’re assured in our present trajectory and rising curiosity we’re seeing from the conferences and conference business that this purpose is inside attain.”
