PGA Championship First Main to Rating Sports activities Betting Partnership
The PGA Championship is the primary of golf’s 4 majors to announce a sports activities betting partnership with a sportsbook operator.
The Wanamaker Trophy at Valhalla Golf Membership in Louisville. ESPN Guess will function the “Official Sports activities Betting Sponsor” of the PGA Championship via at the very least 2026. (Picture: On line casino.org)
The PGA of America and Penn Leisure, the latter being the mum or dad firm to Penn Interactive and ESPN Guess, on Tuesday introduced a sports activities betting partnership for the second golf main of the yr. The PGA Championship is ready for Could 16-19 at Valhalla Golf Membership in Louisville.
ESPN Guess will serve the PGA of America as its “Official Sports activities Betting Sponsor” for its marquee occasion. ESPN Guess can have a major presence on the esteemed Kentucky course subsequent week, in addition to throughout ESPN’s tv protection of the main championship.
ESPN Guess prospects who’re attending the PGA in particular person will achieve entry to the ESPN Guess Members Lounge positioned adjoining to the thirteenth gap. The unique space will provide a premium hospitality expertise with lined seating that includes views of the newly renovated par-4 thirteenth inexperienced, beverage service, particular ESPN Guess affords, and a VR simulator of the thirteenth gap.
Three-Yr Deal
ESPN Guess will retain the “Official Sports activities Betting Sponsor” title to the PGA Championship via the 2026 event.
The championship is to be performed at Quail Hole Membership in Charlotte subsequent yr and at Aronimink Golf Membership exterior of Philadelphia in 2026. North Carolina and Pennsylvania are each authorized sports activities betting states. ESPN Guess is licensed in each.
ESPN is licensed in Kentucky via its retail partnership with Ellis Park. The e book is licensed in North Carolina via a partnership with the PGA Tour and Quail Hole. ESPN Guess is licensed in Pennsylvania the place Penn operates a number of Hollywood-branded brick-and-mortar casinos.
With the PGA Championship set to happen in states the place ESPN BET operates via 2026, this partnership gives us with a terrific alternative to work together with and interact golf followers,” mentioned Jason Birney, vp of operations at Penn Interactive. “We stay up for accessing extremely participating touchpoints to convey ESPN Guess onto the course and into the PGA Championship broadcast on ESPN.”
CBS has the published rights to Saturday and Sunday’s afternoon and night protection, however ESPN will air Thursday and Friday’s morning broadcast and pre-CBS protection on the weekends till 1 pm ET.
Phrases of the PGA of America deal weren’t disclosed however Penn Leisure continues to spend closely on its ESPN Guess advertising initiatives. ESPN Guess is the Pennsylvania-based on line casino operator’s revamped sports activities betting product that it secured final yr via a $1.5 billion cope with Walt Disney’s ESPN to leverage the sports activities programming model.
Penn pivoted to ESPN Guess after folding on its Barstool Sports activities possession, a nasty enterprise deal that value the corporate greater than $500 million.
PGA Odds
When the PGA Championship tees off subsequent week, all eyes shall be on world No. 1 Scottie Scheffler, probably the most dominant participant within the sport at the moment. Scheffler, who stays on child watch along with his spouse Meredith, is skipping this week’s Wells Fargo at Quail Hole.
If he performs, Scheffler will little doubt be the PGA betting favourite. The 2024 Masters winner is at present at +350 to win the Wanamaker Trophy.
Rory McIlroy is subsequent at +1200. Jon Rahm is at +1400. Xander Schauffele, Brooks Koepka, and Ludvig Aberg are subsequent at +1600.
