Tremendous Bowl v. Taylor: Which Kick to Las Vegas Financial system Was Swifter?
Taylor Swift could outearn her boyfriend, tight finish Travis Kelce. However Tremendous Bowl LVIII, during which Kelce’s Kansas Metropolis Chiefs beat the San Francisco 49ers at Allegiant Stadium, injected practically 4 occasions extra {dollars} into the Las Vegas economic system than Swift’s pair of 2023 concert events on the similar venue, a minimum of as measured by heads in Airbnb beds.
Even Taylor Swift couldn’t match the growth to the Las Vegas economic system offered by this yr’s Tremendous Bowl. (Photos: Getty)
In keeping with short-term trip rental analytics agency AirDNA, NFL followers spent $5.73 million greater than Vegas leases generate on a standard weekend. Swift, in the meantime, introduced in an extra $1.6 million from Swifties on the town for her pair of 2023 exhibits on the similar stadium.
“The Tremendous Bowl’s income is a smash success,” AirDNA economist Bram Gallagher advised the Wall Avenue Journal this week, although he admitted that his firm’s information didn’t measure the elevated curiosity that Swift’s presence on the Tremendous Bowl had on Tremendous Bowl trip bookings.
This penthouse studio condominium, at Signature at MGM Grand, is at the moment occurring Airbnb for $255 per night time, not together with a $75 cleansing charge, a $191 service charge, or taxes. Through the Tremendous Bowl, short-term rental charges have been up a median of 19%.
Hike!
To find out the winner of this competitors, AirDNA analyzed the extra nights booked round every occasion and the common improve in value because of demand.
Extra short-term trip rental nights booked across the Tremendous Bowl totaled $4.82 million, whereas the income from the value hikes was $908,780. Through the Tremendous Bowl, short-term rental charges averaged $365 per night time, up 19% from the weekend earlier than.
For Swift’s “Eras Tour” cease in Las Vegas, final March 24 and 25, further nights booked totaled $1.23 million, whereas above-average income totaled $379K. The typical each day reserving fee for her concert events was $316, up 10% from the weekend earlier than.
Las Vegas has 15,500 short-term rental items, in accordance with AirDNA, most of that are in luxurious flats on or across the Strip or homes not too distant. That’s on prime of what the Las Vegas Conference and Customer’s Authority estimates because the area’s 156,100 resort rooms.